Get In Touch
asomi@sky.com

Product consultant and author

Passionate about product management, I use my practical experience, insights, tools and books to help product leaders and teams deliver customer-focused product management.

    Want to know more? Get In Touch

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    Services

    With 20+ years experience, let me use my pragmatic and customer-focused approach to product, practice and people development to help you create and deliver products that meet your customer and business needs.

    Books

    Develop your product knowledge and skills with my books covering the creation of new products (Bringing New Products to Market), managing existing products (Managing Existing Products), the product role (Mastering the Product Role) and aligning business context and focus to product management (Understanding Business Context & Focus).

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    Speaking

    Use my insightful and topical talks to gain new and unique perspectives on product management.

    Mentoring

    Got a product challenge or want to talk about how to develop your career? Get in touch and let’s talk.

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    Events

    Join product peers (and a few from the UX and engineering community) to discuss topical product issues and hear great speakers from companies large and small at Product Group London.

    Testimonials

    What people say about me:

    “Asomi is a pleasure to work with, demanding but fair, never fazed by a challenge and always smiling. His outlook and philosophies are truly inspirational and his work ethic brings out the best in anyone.”

     

    What people say about the books:

    “Straight talking and no hype, this book was a grounded approach to product management … I appreciated that there was a solid basis of concepts to get to grips with, and it gave me a lot to think about.”

    Blog

    Keep up-to-date with my blog.

    Product Management in Changing Times Part 3 - New Futures
    Posted by Asomi Ithia
    17th June 2020

    Product Management in Changing Times Part 3 - New Futures

    Product Management in Changing Times (Part 3): New Futures Continued from part 2: Temporary Normal Creating your new future History tells us that dramatic periods have an impact on the future. For example, China’s outbreak of SARS in 2003 altered shopping habits: “because many people were afraid to go outside,... Read More
    Product Management in Changing Times Part 2 - Temporary Normal
    Posted by Asomi Ithia
    17th June 2020

    Product Management in Changing Times Part 2 - Temporary Normal

    Product Management in Changing Times (Part 2): Temporary Normal Continued from part 1: The Shock Managing through a state of temporary normality Having come through the initial phase and made adjustments for the new world, life becomes a little clearer. However, given that this could last 3, 4, 5 or... Read More
    Product Management in Changing Times Part 1 - The Shock
    Posted by Asomi Ithia
    17th June 2020

    Product Management in Changing Times Part 1 - The Shock

    Product Management in Changing Times (Part 1): The Shock When governments around the world introduced their respective lockdowns, even the most prepared organisations and product teams did not have long to respond.   As lockdown kicked-off, organisations and product teams started on a journey through 3 phases of disruption: Shock,... Read More

    © 2020 Asomi Ithia. All rights reserved.