Product coach, consultant and author
An experienced product management professional, I use my practical expertise, insights and tools to help product people and teams create products that deliver value to your customers and the business.
Want to know more? Get In Touch
With 20+ years experience, I use my product coaching and consulting expertise to help product people and teams create products that deliver.
Books
Develop your product knowledge and skills with my books covering the creation of new products (Bringing New Products to Market), managing existing products (Managing Existing Products), the product role (Mastering the Product Role) and aligning business context and focus to product management (Understanding Business Context & Focus).
Product Training
Develop your product capabilities, skills and knowledge at sessions covering Product Strategy (6th Nov 2024), Product Delivery (20th Nov 2024) and Product Mindset & Behaviours (4th Dec 2024).
Mentoring
Got a product challenge or want to talk about how to develop your career? Get in touch and let’s talk.
Events
Join product peers for the Product Group London – book your spot to speak, listen and network on all topics product.
Speaking
Use my insightful and topical talks to gain new and unique perspectives on product management.
Testimonials
What people say about me:
“Asomi is a pleasure to work with, demanding but fair, never fazed by a challenge and always smiling. His outlook and philosophies are truly inspirational and his work ethic brings out the best in anyone.”
What people say about the books:
“Straight talking and no hype, this book was a grounded approach to product management … I appreciated that there was a solid basis of concepts to get to grips with, and it gave me a lot to think about.”
Blog
Keep up-to-date with my blog.
Product Strategy Facilitation: A Solution to the Product Strategy Challenge?
Product Strategy Facilitation: A Solution to the Product Strategy Challenge? Could embedding product strategy facilitation be the answer to your bandwidth and expertise challenges? Demands on product teams are relentless. From defining strategies to generating new ideas, managing priorities, fixing live issues and managing stakeholders, amongst many other tasks, product... Read More
Product Management in Changing Times Part 3 - New Futures
Product Management in Changing Times (Part 3): New Futures Continued from part 2: Temporary Normal Creating your new future History tells us that dramatic periods have an impact on the future. For example, China’s outbreak of SARS in 2003 altered shopping habits: “because many people were afraid to go outside,... Read More
Product Management in Changing Times Part 2 - Temporary Normal
Product Management in Changing Times (Part 2): Temporary Normal Continued from part 1: The Shock Managing through a state of temporary normality Having come through the initial phase and made adjustments for the new world, life becomes a little clearer. However, given that this could last 3, 4, 5 or... Read More© 2019-23 Asomi Ithia. All rights reserved.