Product consultant, coach and author
I empower product teams and individuals to deliver business and customer value through consulting, coaching and training on Product Strategy, Discovery, and Agile Delivery.
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With 20+ years experience, I use my product consulting, coaching and training expertise to help product people and teams create products that deliver value. I also have free product management tools that you can download here.
Books
Develop your product knowledge and skills with my books covering the creation of new products (Bringing New Products to Market), managing existing products (Managing Existing Products), the product role (Mastering the Product Role) and aligning business context and focus to product management (Understanding Business Context & Focus).





Product Training
Develop your team’s product management skills and expertise with in-house product strategy, discovery and agile delivery training tailored to your organisations needs.
Mentoring
Got a product challenge or want to talk about how to develop your career? Get in touch and let’s talk.


Events
Join product peers for the Product Group London – book your spot to speak, listen and network on all topics product.
Speaking
Use my insightful and topical talks to gain new and unique perspectives on product management.

Testimonials
What people say about me:
“Asomi is a pleasure to work with, demanding but fair, never fazed by a challenge and always smiling. His outlook and philosophies are truly inspirational and his work ethic brings out the best in anyone.”
What people say about the books:
“Straight talking and no hype, this book was a grounded approach to product management … I appreciated that there was a solid basis of concepts to get to grips with, and it gave me a lot to think about.”
Blog
Keep up-to-date with my blog.
© 2019-25 Asomi Ithia. All rights reserved.
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