Product strategy facilitator and author
Passionate about product management, I use my practical experience, insights and tools to help product teams create clear and focused product strategies.
Want to know more? Get In Touch
Product Strategy Facilitation
With 20+ years experience, let me use my product strategy and facilitation expertise to help you create product strategies that meet your customer and business needs.
Books
Develop your product knowledge and skills with my books covering the creation of new products (Bringing New Products to Market), managing existing products (Managing Existing Products), the product role (Mastering the Product Role) and aligning business context and focus to product management (Understanding Business Context & Focus).
Events
Join product peers for the Product group London – book your spot to speak, listen and network on all topics product.
Mentoring
Got a product challenge or want to talk about how to develop your career? Get in touch and let’s talk.
Speaking
Use my insightful and topical talks to gain new and unique perspectives on product management.
Testimonials
What people say about me:
“Asomi is a pleasure to work with, demanding but fair, never fazed by a challenge and always smiling. His outlook and philosophies are truly inspirational and his work ethic brings out the best in anyone.”
What people say about the books:
“Straight talking and no hype, this book was a grounded approach to product management … I appreciated that there was a solid basis of concepts to get to grips with, and it gave me a lot to think about.”
Blog
Keep up-to-date with my blog.
Product Management in Changing Times Part 3 - New Futures
Product Management in Changing Times (Part 3): New Futures Continued from part 2: Temporary Normal Creating your new future History tells us that dramatic periods have an impact on the future. For example, China’s outbreak of SARS in 2003 altered shopping habits: “because many people were afraid to go outside,... Read More
Product Management in Changing Times Part 2 - Temporary Normal
Product Management in Changing Times (Part 2): Temporary Normal Continued from part 1: The Shock Managing through a state of temporary normality Having come through the initial phase and made adjustments for the new world, life becomes a little clearer. However, given that this could last 3, 4, 5 or... Read More
Product Management in Changing Times Part 1 - The Shock
Product Management in Changing Times (Part 1): The Shock When governments around the world introduced their respective lockdowns, even the most prepared organisations and product teams did not have long to respond. As lockdown kicked-off, organisations and product teams started on a journey through 3 phases of disruption: Shock,... Read More© 2019-23 Asomi Ithia. All rights reserved.